Open Letters

#WCW Meet Flaviana Matata | Dreamers & Doers

September 27, 2017
Flaviana Matata

So, if you haven’t noticed by now I am a kind of person who feels happy when other people are succeeding and achieving their goals.

You see, I get really inspired and motivated by them; they help me to believe that anybody has a chance to achieve their goals and they give me a new perspective to life every single day.

As a way of celebrating their achievements and spreading the positive vibes here, I am starting a series called “Dreamers & Doers” to recognize their achievements. Who knows, they might motivate you to do more.

So, gals & boys, 😉 meet Flaviana Matata. I am not ashamed to say I stalk her on her Instagram page. I don’t stalk her to get some gossip, if you know her then you know that there is no gossip you will find on her page and yes I am so picky on who I follow on Instagram because I love feeding my mind with the best food and she provides that.


Flaviana Matata

Flaviana seems to be a down to earth person, simple, courageous and yes very beautiful. She might be the Tanzania sweetheart. I haven’t had a chance to meet her yet, but I still believe she is what I define her to be (not that I have the right to do that) I am a good judge of character.

Flaviana is an International model, a philanthropist, and a businesswoman. She started her career in 2007 when she won Miss Universe Pageant in Tanzania and later she was the first person to represent Tanzania in the Miss Universe competition where she landed on number 6 after the semifinals.

Modeling career + how it all started

flaviana matata


Flaviana’s career started when she was discovered by Russell Simmons who paved her way to landing interviews with different modeling agencies in the US. Thanks to those interviews she signed her first contract with NEXT – New York, London, and Paris.

She has worked with a number of big names in the fashion industry like Jason Wu, Charlotte Ronson, Rachel Roy, Tommy Hilfiger, Tony Burch and Vivienne Westwood. This Tanzanian supermodel is the only African model to be a part of the Diesel + EDUN campaign for Africa – an initiative by the two brands to benefit African cotton farmers.

Now this superwoman is working with Wilhelmina Models US and Boss Models South Africa and according to Forbes, she was one of the top seven models with the highest income in Africa 2013.


flaviana matata

“Imagine a place where equality really does exist. Imagine a place where girls can excel in education and be valued members of society. Imagine a place where women can apply their knowledge and skills to stop the cycle of poverty from continuing”. Flaviana Matata Foundation.

This kind of vision gives you a picture of what kind of a person Flaviana is! The Flaviana Matata Foundation (Check her website here.) aims at making sure that underprivileged girls have equal chance to get education.

Projects under the Flaviana Matata Foundation include:

  • Education Sponsorship for Young Girls
  • Stationery Back To School Project 2017
  • New Classroom Project in partnership with Franco Tramontano
  • Teachers Latrines Project
  • Students Latrines Project in partnership with Mo Dewji Foundation

There is something inspiring when you achieve your goals and you still take time to make sure your community is well taken care of. No one has ever become poor from giving.



Flaviana Matata

As I mentioned Flaviana is a successful businesswoman. She is the founder and owner of Lavy Products (nail polish) with its presence in Tanzania, Uganda, Kenya, USA, SA, and Rwanda. The first shipment sold out in two weeks, this proves how good the product is.

According to how we made is in Africa, Flaviana wants to expand her company’s portfolio beyond just nail polish, becoming a one-stop shop for nail-care products, with items such as nail files, cuticle oils, lotions and nail-polish removers.

Love + Relationship

flaviana Matata

Flaviana is a happily married woman. She tied the knot with Deo Massawe in 2015.

According to Defining Dar, Flaviana believes that marriage brings in commitment, that none other relationship has. Two people can live together while not being married, but a marriage brings in God’s blessings and that is what I believe makes it so special.

More reads:

The go-giver | Book Review

The prophet | Book Review

How I find my reading time.

Women supporting women 

Having following Flaviana’s journey and achievements I have come to realize that everything is possible and hard work pays regardless of what people say. Go for what you want, work hard for it, be nice to people and give back.

I know there is a lot going on at the moment, according to her Instagram page, she is now working with which says she very excited about it and still humble as always.

flaviana matata

I am hoping to have a talk with her before the end of this year, which will be a dream come true for me! 🙂 I love her and how courageous she is. Featuring her here in this space will be a step forward for me and it will motivate many of young women in my country and elsewhere. Fingers crossed guys. 🙂

Be sure to check out her Instagram page here. And you can check my Instagram here 😉 🙂

Work for what you want and be persistent. Flaviana Matata

Photos: Her Instagram page

So, who inspires you?

Until next time guys,


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    […] love with people in fashion, unknowingly 🙂  😉 you will know what I mean if you read this post […]

  • Reply Lana September 29, 2017 at 1:47 pm

    She is such an inspiration! Beautiful inside and out. Thank you for sharing her story with us, I really love the idea of these series, it is so interesting to know more about people that inspire you.

  • Reply Getrude September 28, 2017 at 1:49 pm

    Wow nimeipenda sana hii series yako… Frankly speaking kati ya watu wanaoniinsipire wewe ni mmojawapo yaani kila nikipita huku unanipa reason ya kujivunia kuwa kati ya watu wanaonifanya nione kwenye maisha hakuna kushindwa… Umenigusa kwenye watu tunaowafollow insta uwiiii naenda kuunfollow page za umbeya make nalisha ubongo wangu vitu vya ajabu hahahaha…thank you so much love😍

  • Reply Sheree September 28, 2017 at 8:46 am

    I love the featured Dreamers and Doers. Flaviana is such an amazing role model and business woman. She has so much elegance and charm about her and her nail product line is beautiful.

    xo Sheree
    Posh Classy Mom

  • Reply Leanne Brookes September 27, 2017 at 6:01 pm

    I love the idea of this series! Looking forward to it. Flaviana is so beautiful and elegant, I’m going to go stalk her on Instagram now too! x

  • Reply JM Kayne September 27, 2017 at 3:23 pm

    Dreamers & Doers! I love this series of yours Jane! It’s nice to have someone inspire us in one way or another Flaviana looks gorgeous & empowered, for sure many of your people look up to her! I am happy for you! 🙂

    God Bless,
    JM Kayne | #InMyHeart♥

  • Reply Courtney September 27, 2017 at 10:42 am

    I love this new series! I’m all about filling my life with other “Dreamers & Doers” and loved learning about Flaviana. Love that she is a successful businesswoman and sounds like a gorgeous person inside & out.

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